Monthly Archives: February 2009
You are always selling service
Salesperson as product benefit In my other blog (on service innovation) I posted an article about Rolls Royce’s experience in selling service rather than product today. Rolls Royce now sells “hours of thrust” instead of aircraft engines. This example is part … Continue reading
Social Networks and B2B vs. B2C Selling
In his site on networking applications, Chris Brogan made the argument that there is no difference between B2B and B2C Selling from a social network point of view. Certainly it is true that under the relationship model of selling, B2B … Continue reading
