“Value proposition” is one of the leading buzz words of sales. We all want to sell value… Unfortunately many value propositions sound as real as corporate mission statements — or beauty contestants who all want world peace.
Why can’t a value proposition be measureable, e.g. this service will save you $x /year, add $y in profits, and produce a z% return on investment?
Selling Solutions makes a strong case for tangible, measurable, value propositions.