A Real Value Proposition

“Value proposition” is one of the leading buzz words of sales. We all want to sell value… Unfortunately many value propositions sound as real as corporate mission statements — or beauty contestants who all want world peace.

Why can’t a value proposition be measureable, e.g. this service will save you $x /year, add $y in profits, and produce a z% return on investment?

Selling Solutions makes a strong case for tangible, measurable, value propositions.

http://www.solutionsellingblog.com/home/2009/6/15/solution-selling-essentials-what-is-a-good-value-proposition.html

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One Response to A Real Value Proposition

  1. Jonathan says:

    Very interesting maybe use ex. or e.g. instead of the – when comparing value propostion to beauty contestants.

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