Category Archives: Uncategorized
Global Innovation Tournament at RU
Check out the 10 winning videos! http://servicecocreation.com/
Your in-house anthropologists
Uncovering Latent Needs Hamel and Prahalahad and others have pointed out the need for companies to uncover unarticulated customer needs. These needs may be called latent, tacit, sticky, contextual, or simply unarticulated needs. They may not be articulated because the client … Continue reading
Looking for Cinderella?
March Madness: Take a look at Radford University One of the delights of every NCAA tournament is the little or little-known school that makes its way into the “sweet sixteen” or even the final eight. Even if I weren’t a … Continue reading
Why a blog on Selling B2B & financial service?
There are 50 million blogs — do we really need another?? (Actually there are probably more — WordPress hosts over 4 million…) I think we need a place to discuss professional selling of B2B and financial service. Service is understudied … Continue reading
